
Economics ignores persuasion in the economy. The economics of asymmetric "information" or common "knowledge" over the past 40 years reduces to costs and benefits but bypasses persuasion, "sweet talk." Sweet talk accounts for a quarter of national income, and so is not mere "cheap talk.""Afterword" in Orvar Löfgren and Barbara Czarniawska, eds., Managing Overflow in Affluent Societies. New York: Routledge, forthcoming late 2011. "Keep Calm and Carry On? The Economic History of Overflow." Posted July 2011. "Ethics, Friedman, Buchanan, and the Good Old Chicago School: