The Bourgeois Revaluation:
Table of Contents
The Bourgeois Revaluation:
How Innovation Became Virtuous, 1600-1848
[Vol. 3 of The Bourgeois Era]
© Deirdre McCloskey 2010
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Medieval and Early Modern Economies had Bourgeois Capitalists
And So Did the Ancient World
But the Bourgeoisie has been Disdained
There were Precursors of a Self-Respecting Bourgeoisie
Yet on the Whole the Bourgeoisies have been Precarious
The Dutch Preached Bourgeois Virtue
And the Dutch Bourgeoisie was Virtuous
Yet Still Old England Disdained the Market and the Bourgeoisie
And Aristocratic England Scorned Even Measurement
And So the English Bourgeoisie Could Not “Rise”
But in the Late Seventeenth Century the English Changed
The Words Show the Change
NEW CHAPTER, UNTITLED YET
Bourgeois England Loved Measurement
The New Values Triumphed
A Change in Talk Made the Modern World
Its Roots Were Not All Material
It Led to a Hockey Stick of Growth
The Rhetoric Was Necessary, and Maybe Sufficient
Ethical Ideas and Their Rhetoric Mattered
It was a Rhetorical Change, Not a Deep Cultural One
{{ The Outcome was the Bourgeois Era}} not drafted
Items to be considered for insertion
(Very partial list of) Works Cited
